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+49 228 707 8670

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+41 32 510 4122

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Mon-Sun: 0.00-24.00Mo–So: 0.00–24.00

Team

Merlin Koene

Merlin Koene

Associate Partner

Strategic communications advisor and founder of merlin & friends, specializing in transformation, reputation, crisis communication, and international leadership advisory.

Expertise

  • Strategic communications and reputation advisor for international companies, executives and organizations
  • Expertise in crisis communication, transformation processes and leadership positioning
  • Strong background across FMCG, media, retail, healthcare, public affairs and sustainability
  • Extensive experience in corporate storytelling, stakeholder engagement and executive communications
  • International leadership experience in Germany, Austria, the Netherlands and global markets
  • Founder of merlin & friends, a strategic consultancy network focused on trust, transformation and impact

Experience

  • Founder and Managing Director of merlin & friends, Hamburg, Germany: strategic communications consultancy for companies, executives and public figures
  • Former Managing Director, Communications and Sustainable Business DACH, UK/IR, Nordics and Italy, and Director Global Media Relations at Unilever: responsible for corporate communications, sustainability and stakeholder relations
  • Former EVP Communications at ProSiebenSat.1 Media, Munich, Germany
  • Former Director Company Communication and member of the Executive Committee at Action, Netherlands
  • Former Partner at fischerAppelt: advising leading companies on transformation and reputation management
  • Journalist and filmmaker for Reuters TV, CNN, BBC, CBS and Spiegel TV
  • Lecturer for media economics, communication and intercultural management at universities and academies
  • Advisor to organizations and institutions in crisis communication, fake news and AI-related communication challenges

Education

  • Bachelor of Science in Economics, studies in London and Grenoble
  • International academic background with focus on economics, media and communication
  • Continuous executive experience in leadership, transformation and strategic communications
  • International Baccalaureate (IB) at International School Vienna, Austria

30 minutes with Merlin, not with a sales team.