A classic German wry remark. Grimly humorous — and frighteningly familiar to anyone who’s ever worked in a large organization.
It describes a recurring pattern:
✔️ All processes followed
✔️ All boxes ticked
✔️ All KPIs met
🚨 But the actual result? A failure.
In strategic transformation projects, cross-functional collaboration, and in negotiations, this happens more than we’d like to admit. When procedures take precedence over purpose, the system starts optimizing for compliance — not for outcomes.
Sometimes, the more complex the organization, the more it celebrates ‘flawless execution of the wrong thing’.
At Crowlight, we believe in another approach:
- Begin with purpose
- Use systems to support it — not to substitute it
- And never lose sight of the actual goal: the value created for the business
Because “we followed the process” is not a success story.